The best software feels inevitable—clear in purpose, sharp in execution, and built to last.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ↗
abcdefghijklmnopqrstuvwxyz
0123456789 & ↗
BRAND SYSTEM / 01
Software,
made vivid.
Rekh is a software studio for ambitious web products, AI systems, and the infrastructure behind them.
Explore the systemrREKH® / 2026
BUILD
SHIP ↗
PRODUCT ENGINEERING ✦ AI & AGENTS ✦ PLATFORMS ✦ DESIGN SYSTEMS ✦
01
THE LOGO
Say it plainly.
Own it boldly.
The wordmark is the identity. No symbols to decode, no story to explain—just Rekh.
Download logo pack02
COLOUR SYSTEM
Warm ground.
Loud signals.
Use two or three accents at a time. Cream and ink do the heavy lifting; colour creates rhythm and emphasis.
CORE PALETTECLICK TO COPY
PAPER
#EFE9D9INK
#0F0F0FSIGNAL PAIRUSE SPARINGLY
03
TYPOGRAPHY
Heavy ideas.
Human words.
Archivo Black makes the statement. Space Grotesk makes it readable. JetBrains Mono labels the working parts.
BUILD
WHAT’S
NEXT.
WHAT’S
NEXT.
Aa / 128
PRODUCT_ENGINEERING
AI_AND_AGENTS
INDIA—WORLDWIDE
STATUS: SHIPPING ↗
SYSTEM IN MOTION
Pick a signal.
Colour changes with the message, while the typography, border, and physical shadow stay consistent.
REKH / CAPABILITY 01build
with intent.↗
with intent.↗
04
APPLICATION
The system
at work.
A few first applications show how the identity stretches from proposals to product stories without losing its voice.
rekhSELECTED WORK / 01
FINTECH / PLATFORM
Market data,
without the noise.
PRODUCT ENGINEERING ↗64ms
REKH®PROPOSAL / 26—08
PROJECT PROPOSAL
Make the
complex clear.
ANURAG ROYINDIA—WORLDWIDE
rekhSOFTWARE STUDIO
REKH.DEV
REKH.DEV
BUILD
BRIGHTER.HELLO@REKH.DEV ↗
BRIGHTER.HELLO@REKH.DEV ↗
WORKING RULES
Keep it
Rekh.
01Lead with cream and ink.
They create the canvas and keep every application recognisable.
02Choose, don’t collect.
Use two or three accents in one composition—never the full palette at once.
03Let type do the talking.
Bold headlines carry the identity. Shapes support; they never become a logo.
04Keep the edges honest.
Flat fills, square corners, black keylines, and hard offset shadows.